Behind the Art Direction & Brand Identity of Blade Runner 2049 /Link
Behind the Art Direction & Brand Identity of Blade Runner 2049AoiroStudio Nov 09, 2017
Seriously bummed that the movie Blade Runner 2049 didn't perform well as expected. With a settlement of a high score from most well-known movie blogs and critics out there but still wasn't enough. On the other hand, I was always intrigued by the team who collaborated on the art direction & whole brand identity; behind such a great movie and at this scale as well. We are taking a look at Stanley Sun and his team over at Concept Arts Studios.
Over the past 16 months we designed the movie logo, directed photoshoot concepts, and spent countless hours in Photoshop creating keyarts for marketing. Ranging from print materials like magazines and movie posters to digital/social sharable contents like Penn Station motion wall takeover and Snapchat. Hope you like it!
Published on 09 Nov 2017 at 01:04PM