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    Lyst X-Rays 2018’s Hottest Sneakers

    Lyst X-Rays 2018’s Hottest Sneakers
    abduzeedo Oct 31, 2018

    To explore what lies beneath the construction of some of this season’s hottest sneakers, Lyst has collaborated with British artist and photographer Hugh Turvey to X-ray some of this season’s most hyped sneaker styles. Toeing the line between photography and radiology, Turvey's work uses x-ray technology to create what he calls xograms, a fusion of visible light and x-ray imagery.

    From the $100 Nike Vapormax to the $1000 Louis Vuitton Archlight, the resulting series of images reveals what lies beneath the complex construction and fabrication of these much lusted-after shoes.

    Lyst’s accompanying report explains the process behind the X-ray sneakers shoot. The report also lists out the design and construction details behind each shoe, as well as each sneaker’s social media metrics and the inspiration and the celebrities and influencers that have worn that style.

    About the Project

    With more than 3 million shoppers searching for a pair of sneakers online every month, we decided to investigate what lies beneath some of the world’s most wanted styles. This year’s hottest sneakers feature space-age construction, a mix of fashion and athletic elements, intricate logos, textured sole shapes and stand out silhouettes. From the $100 Nike Vapormax to the $1000 Louis Vuitton Archlight, what lies beneath the complex construction and fabrication of these much lusted-after shoes?

    To find out we collaborated with British artist and photographer Hugh Turvey to x-ray some of this summer’s most hyped sneaker styles. Toeing the line between photography and radiology, Turvey’s images use x-ray technology to create what he calls xograms, a fusion of visible light and x-ray imagery.

    Lyst X-Rays 2018’s Hottest Sneakers

    Vetements Reebok x-ray sneaker side-viewBalenciaga Triple S x-ray sneakerFila Disruptor x-rayYeezy Desert RatLouis Vuitton Archlight




    (@)abduzeedo

    Published on 31 Oct 2018 at 02:17PM

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