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    Minimal Brand Identity & Packaging: LESS Cosmetics /Link

    Minimal Brand Identity & Packaging: LESS Cosmetics

    Minimal Brand Identity & Packaging: LESS Cosmetics
    AoiroStudio Jan 10, 2018

    We are taking a look at a minimal brand identity & packaging design for LESS Cosmetics by Patrick Reichert-Young. He is a creative director from Köln, Germany, we are featuring his project because of most of its minimal approach. We know how beauty & cosmetics products tend to be heavy in imagery, especially on the branding. Here we have a combination of fonts, lines, and two colours. Simple as that but the beauty comes from the overall design and how everything just flows with simplicity.

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    (@)AoiroStudio

    Published on 10 Jan 2018 at 05:52PM

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